Discover what's happening across Mid Wales at the Royal Welsh Show!

Ceredigion and Powys County Councils are inviting visitors to the Royal Welsh Show to drop by throughout show week (21-24 July) to explore an exciting range of exhibitions and activities that are interactive and informative for the public.

Located just off the main avenue, near the Main Ring, the Tŵr Brycheiniog building will be home to a packed programme of stands highlighting local innovation, support services, and exciting future developments happening across Mid Wales.

Here's what you can expect:

• Rali Ceredigion

  Find out more about this exciting international motorsport event, the first in the UK to be awarded top environmental credentials. With interactive displays and activities running all week, it's the perfect stop for motorsport fans of all ages.

• Tourism & Events: Cycling and Active Travel in Mid Wales

  Discover fantastic new routes and adventures waiting on your doorstep. This stand includes fun, interactive features like a Wattbike challenge and a Scalextric-style gamified bike — perfect for anyone who loves a bit of friendly competition while learning more about how Mid Wales is becoming a cycling destination.

• West Wales Nutrient Management Board

  Learn how local farmers, councils, and communities can work together to protect our precious rivers. A must-visit for those passionate about our environment and the future of our landscape.

• Centre for Alternative Technology (CAT)

  Explore how CAT has been at the forefront of environmental change for over 50 years. Learn about hands-on courses, postgraduate programmes, exciting future plans, and find out how you can be part of the transition to a zero-carbon world.

• Planning and Building Control 

  Speak to officers from both councils about building regulations, planning applications, and upcoming regional developments. Perfect for homeowners, developers, or anyone curious about how our towns and communities are evolving.

• Jobs, Skills & Training

  Whether you're looking to upskill, change careers, or support a person into work, find out about opportunities and support available in the region.

• Severn Valley Water Management Scheme (SVWMS)

  Learn how natural flood management projects are protecting homes and habitats while enhancing biodiversity across Mid Wales.

• Mid & North Wales Agri-Tech and Food-Tech Clusters

  Find out how local businesses and research partners are working together to drive innovation in sustainable food production and agricultural technology. This is a great chance to learn more about cutting-edge developments happening right here in Wales and join a cluster group.

• Local Food Partnership

  Explore how Mid Wales is working together on building a fair, sustainable local food system for everyone.

• Armed Forces Community Covenant

  Find out how businesses and communities are supporting veterans and service personnel across our counties, with information on how to get involved.

• Check your mobile signal

  Find out which network offers the best coverage at your home or business, using the latest data from EE, O2, Three and Vodafone.

There's something for everyone - whether you're a business owner, young person thinking about your future, or simply curious about how Mid Wales is changing. Come and speak to the friendly teams from both councils and their partners, explore hands-on activities, and pick up some useful resources. Many of the stands will also feature child-friendly elements, making this a great drop-in for the whole family.

Councillor Bryan Davies, Leader of Ceredigion County Council, and Councillor Jake Berriman, Leader of Powys County Council, said in a joint statement: "We're proud to be showcasing the innovative work and collaborative projects happening right here in Mid Wales. The Royal Welsh Show is the perfect opportunity to speak directly with residents, businesses and visitors about the exciting developments under way — from skills and careers to sustainable farming and local enterprise. We encourage everyone to drop in to Tŵr Brycheiniog during the week to learn more and be part of shaping the region's future."

Where to find us: The Tŵr Brycheiniog building is located near the Main Ring at the Royal Welsh Showground - Building no. 516, G4 on the map.